Just like the queen of pop herself, MDNA is the indie provocateur of luxury skincare. So when her highness put her trust in playful for the launch of the two new products in the mdna family, you can bet we rolled out the red carpet.
Enigmatic & sensual, Playful’s short film transports you to the pearlescent desert of the female body.
Drops of holy water roll down the fleshy dunes, pearls bounce on firm skin: we bring you a tantalising narrative, climaxing in total hydration, toned skin & true radiance.
Credits
Creative Director: Pablo Alfieri
Executive Producer: Ian Gipe
Line Producer: Nadir Aslam
Live Action Director: Sebastian Mader
Dop: Kazu Okuda
E.P. & CGI Coordinator: Agustina Santkovsky
I.T. / R&D Artist: Matias Furno
CGI Artists: Evaldas Cesnavicius, Juan Coria, Joan García Pons, Seba Morales, Alexandros Mavrogiannis
R&d Artists: Matias Furno & José Gallardo
CGI Animation: Maximiliano Riedels & Matias Furno
CGI Modelling: Mateo Vallejo
Edition & Montage: Maximiliano Riedels & Pablo Alfieri
Post-production: Toni Agloglitta
Color Grading: Anahi Piccinin
Sound Designers: Guido Smider & Niccolò Chotkowski